Articles by "Facebook"
Showing posts with label Facebook. Show all posts

at 0
Cpdemy is a knowledge driven hive dedicated to producing great how-to, tips and tricks, awesome tutorials on Photoshop, Wordpress, Blogger, SEO

Mark Zuckerburg has made some big announcements at the 2018 F8 Conference.

One among them is new dating feature which lets users do more than just displaying their relationship status as single or committed.

The Facebook dating feature will be integrated into the main mobile app, but wannabe dates would be able to create dating profiles which will be separate from their Facebook profile.

While not many details are revealed, the interface of Facebook’s dating feature would be quite similar to other apps like Tinder and Bumble. However, it takes a different approach by allowing users to find their dates in Groups and Events.

Facebook will use things like preferences, common interests, and mutual friends to push potential match suggestions in front of the users. One thing that gives a sense of satisfaction that people’s dating activities would become a matter of public display. Facebook says that what people do within the dating feature won’t be visible to their friends.

The development puts the Facebook in direct competition against the leaders like Tinder. In fact, stocks of Match Group (Tinder’s parent company) fell by around 20% after Mark Zuckerberg announced the feature. More details about Facebook’s dating feature will be known later this year when it will be available for testing.
Mark Zuckerberg Faces Congress - "Senator, We Sell Ads" 

Here’s how Facebook dating will work.
Opt-in to a create a profile with just your first name. Your profile won’t be visible to friends, users who aren’t on the dating feature, and it won’t show up in the News Feed.

You’ll browse Events in your city and Groups that match your interests. You can select to ‘unlock’ one for dating. You’ll then see the profiles of other dating users who’ve unlocked that surface.

You can browse through people’s profiles that show off a few of their photos plus some basic information about them. You’ll be shown people based on mutual interests and friends, plus other data Facebook has on you.

If you both are interested, you’ll be able to start a conversation with someone in a special inbox that’s separate from Messenger and WhatsApp. For safety, only text can be sent for now.


Worth sharing? 
Please share on Facebook or Twitter. It helps more people see it.

Source:jbklutse
Continue reading

at 0
Cpdemy is a knowledge driven hive dedicated to producing great how-to, tips and tricks, awesome tutorials on Photoshop, Wordpress, Blogger, SEO
Mark Zuckerberg Faces Congress

 Following two grueling days of testimony wherein members of Congress posed some rather serious questions regarding user privacy and data, Facebook CEO Mark Zuckerberg has his work cut out for him.

Having survived the grilling proffered by politicians who seemed not to understand how the world’s largest social network (or the Internet) works, Zuckerberg met every challenge, referring (at times, awkwardly) to a notebook filled with points to be made, as well as details on the privacy and data updates Facebook released in the weeks leading up to the hearings.

Broadcast and streamed for all to see, the inquiries addressed many of the questions brands and marketers were likely to have, from GDPR implications to the steps Facebook intends to take to rebuild public trust. With regard to the former, we learned that the implementation of GDPR compliance (or more specifically, the offering of privacy controls and requests for “affirmative consent” for certain data) will no longer be limited to Europe and will affect Facebook users around the world.

To address affirmative consent, Facebook is planning to publish a new feature that offers users a tour through their settings, allowing them to update as they go. While these may vary by region (with European users likely to receive a more comprehensive walkthrough), we should expect to see this function at the top of our News Feeds soon.

Should Facebook Be Treated as a Media Company?
Amidst inferences that Facebook should be treated as a media company, the topic of monetization – both of people and the platform itself – was hot. The notion of a paid (read: ad-free) version of Facebook was discussed, and although Zuckerberg didn’t rule it out entirely, he did use his time to remind the committee of his company’s mission: “to give people the power to build community and bring the world closer together,” without charging users for access to the platform.

So while a subscription model seems to be off table (for now), one can easily imagine a room filled with number-crunchers exploring the potential fees Facebook would need to compensate for lost ad dollars, particularly in markets like the United States and Canada, where the average ad revenue generated per monthly active user is said to be almost $83.

Accountability
While publishers continue to struggle with content distribution on Facebook, few (Zuckerberg included) would argue that the platform should be held accountable for the content that’s posted and hosted. Recent initiatives directed at fake news and abusive content certainly seem to suggest that Zuckerberg isn’t just taking a more active stance; but he’s also putting his money where his mouth, adding to his content review team and making some sizable investments in AI.

Regulation Is Coming
With regard to regulation, it’s not a matter of if, but when, change will come. When pressed, Zuckerberg averred that he remains open, so long as the proposed measures are appropriate. In the meantime, Facebook has given its users control over the data and content they share and will continue to use its own (vs. third-party) data and algorithms to push targeted ads that will continue to provide brands with high levels of ROI based on those actions.

For the time being, we recommend that advertisers keep a close watch on Facebook’s steps. . Don’t pull your Facebook advertising, don’t #DeleteFacebook, but do demand that they become more responsive to you as an advertiser just as they’ve vowed to become more responsive to their users. Facebook has a lot of work to do – on multiple fronts – but so do those who rely on data to drive performance and deliver the best possible experience to users without compromising their privacy.

Originally Posted in BFM
Continue reading

at 0
Cpdemy is a knowledge driven hive dedicated to producing great how-to, tips and tricks, awesome tutorials on Photoshop, Wordpress, Blogger, SEO


Recent changes to Facebook have cost Mark Zuckerberg an eye-watering $3.3bn (£2.4bn) from his personal fortune.

Don’t go thinking that Mr Zuckerberg’s going to be left destitute anytime soon though, as despite losing enough money to bankrupt an entire nation it only represents a drop in 4.4 per cent of his net worth.

So what caused Mark to lose that much money? Well, changes to Facebook’s news feed, which will prioritise posts from family and friends over businesses went public on Thursday.

The resulting fallout caused the site’s share value to drop by four per cent and by the close of business on Friday the website’s shares were trading at $179.37, down more than 4.4 per cent on Thursday’s price of $187.77.

According to Forbes this means that Mark would have personally taken a hit of $3.3bn.
Commenting on the recent changes to the site Mark explained:

We built Facebook to help people stay connected and bring us closer together with the people that matter to us.

But recently we’ve gotten feedback that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.

Based on this,” he added, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.


Some critics, however, believe there’s a more sinister reason for Facebook encouraging people to share more of their private lives on the site.

They believe that Facebook is facing a phenomenon known as ‘context collapse’ which basically means that as users share less about themselves online the data that Facebook sells to advertisers becomes less valuable.

By getting to people to once again share personal information on the site they may be able to increase Facebook’s commercial value.

Unfortunately for Facebook though, the markets reacted badly to the news causing the loss in value.

Mark will be glad to hear however that experts believe the dip is only a blip and his shares will recover in value.

In addition, it’s worth noting that this time last yeas Facebook shares were only worth around $127 (£92) so the company’s value is still up by more than 40 per cent.

Source: Unilad
Continue reading
Subscribe to: Posts (Atom)